Business Vision Statement
Getting this business vision statement really clear is extremely important. Done right this is powerful copy and a powerful tool. This might be the moment to bring in a copywriter once you’ve narrowed down the essence of what you want to say. This copy matters. And if you don’t get it right on the first go, that’s completely okay. It can take time to refine—especially if you’re new to business or shifting direction. It will get clearer as you move through this membership.
It’s the phrase you use when someone asks what you do. You are able to come back quickly with this vision statement. If it catches their interest, then you’ll go on to share your mission statement, which we’ll work on next.
Your vision statement can also become your website tagline or even your Instagram bio.
As Steve Jobs says when you have a vision that genuinely means something to you, it will pull you along. You don’t have to push yourself through your business; you’re being drawn forward by this overarching why. It’s the engine of your business.
Watch Simon Sinek’s “Start With Why” video. Simon Sinek is one of my favourites when it comes to talking about why-driven business and why it’s so essential for attracting customers, inspiring your team, and creating a business that genuinely connects with people. The video is a little dated and he references older examples, but you’ll understand the core idea: we need this “why” statement to be clear, strong, and impactful.
You vision statement is the why. It’s the core connecting point. It’s your reference. It’s your inspiration.
5 Examples of Famous Vision Statements
1. Tesla
“To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”
2. Nike
“To bring inspiration and innovation to every athlete in the world.”
3. Google
“To provide access to the world’s information in one click.”
4. Disney
“To entertain, inform and inspire people around the globe through the power of unparalleled storytelling.”
5. LinkedIn
“To create economic opportunity for every member of the global workforce.”
Start with Why -Simon Sinek
Create your Business Vision Statement
1. Your Core Why
Why does your business exist beyond profit?
What is the meaningful human, emotional, or transformational purpose at the heart of what you do?
2. The Future You’re Building
What long-term change, impact, or transformation do you want to create for your clients, industry, or the world?
Imagine the world after your business has done its job well.
3. The Problem You’re Here to Solve
What deep need, frustration, or desire are you here to address—and why does solving it matter to you?
What’s broken, missing, or misunderstood that your business is here to fix?
4. Your Guiding Inspiration
What vision feels aligned and energising that it naturally pulls you forward?
What statement feels like the engine of your business—the thing that would inspire you even on hard days?
5. Your Essence in One Sentence
Now craft 1 sentence – maximum 15 words that sums this up.
