Course 3: Marketing
Getting your head around the ways you can bring your product to the world AND inspire people to buy is easier than you think. Make sure you have your marketing foundations in place and tune into the strategies that work best for your work and you. When you market in an aligned, human, purpose-led way you attract aligned clients with less stress and more ease.
You Get
A calm, human-first marketing approach that feels right for you. An approach to online and offline marketing that deepens connection and impact and steps away from the noise and hustle culture.
The Benefits
Marketing that feels comfortable to you
Less marketing “ick”
A beautiful and meaningful brand
Cut through in a crowded market place
Your authentic voice
Marketing that cuts through the noise
More efficient use of time and money for better results
Increased reach and impact
More income
Less hustle
A strategy that feels natural
Deeper alignment with your values
The problem it solves
Marketing overwhelm
Inauthentic communication
Unclear offers
Low engagement
The “I hate marketing” dilemma
Burnout from trying to “be everywhere”
Overspending
Wasted time and energy
Scattergun strategy
Directionless branding
Student Outcomes
You will:
- Define your “why” to anchor all messaging.
- Understand your ideal customers deeply.
- Develop meaningful, sustainable offers.
- Price with confidence and clarity.
- Build a cohesive brand presence.
- Use online and offline strategies intentionally.
- Market in a way that feels ethical, spacious, and human.
MODULE BREAKDOWN
Start With Why
Why it matters: Clients connect with purpose, not just products—your “why” creates emotional resonance.
Solves: Marketing that feels forced or inauthentic.
Learning Outcome: A values-led foundation for communication.
Customer Profiling
Why it matters: Understanding your audience ensures your messaging, offers, and energy go where they matter most.
Solves: Low engagement and unfocused marketing.
Learning Outcome: Clarity on who you serve and what they need.
Product Development & Pricing
Why it matters: Sustainable pricing ensures long-term business health and prevents burnout.
Solves: Undercharging or unclear offerings.
Learning Outcome: Confidence in designing and valuing your offers.
Branding
Why it matters: Strong branding builds trust, recognition, and loyalty.
Solves: Feeling invisible or unsure how to present yourself.
Learning Outcome: A consistent, recognisable presence.
Offline Strategies
Why it matters: Offline marketing often creates deeper relationships and higher-quality referrals.
Solves: Reliance on social media or digital fatigue.
Learning Outcome: Meaningful in-person and real-world connection approaches.
Online Strategies
Why it matters: Online visibility helps you reach the right people consistently without burning out.
Solves: Digital overwhelm and scattered posting.
Learning Outcome: A sustainable and aligned digital presence.
Marketing Welcome
Welcome to the marketing course.
If you’re someone who says, “I hate marketing,” I want to offer a reframe before we even get started.
Do you believe in the product you’re selling?
Do you believe that you can help make someone’s life better?
If the answer is no, then pause. Go back, check out those vision workshops, and get clear with yourself. Make sure you’re creating something you really believe in—something that’s going to make people’s lives better, something that’s going to make the world better. If you’re not feeling that, then there’s a disconnect in the product you’re trying to sell or the business you’re setting up. So go back and sort that out.
Now, if the answer is yes, as in:
“Yes, I know if only I could reach these people, if only people knew about me, I know I can create positive impact”.
If that’s you, then you might be making your marketing all about you.
If you feel an “ick,” remember, how will you help anyone if they don’t know you exist? You have to let people know you’re here and how you can help them. That’s really all marketing is. It’s getting the message out there so the people we’re here to serve can work out whether we’re the right fit for them, so we can help them and make the world a better place.
So if you are someone who normally avoids marketing, please get out of your own way! Marketing is simply about connection, communication and finding the people we are best suited to help.
As we go, we’re going to create a plan for you that is really aligned, so that when you’re doing these everyday marketing activities they feel comfortable. It still may not be your favourite part of running your business—for a lot of us it isn’t unless you’re a marketer who really gets off on marketing—but it is critically important.
So starting now, we’re going to find strategies that work for you, so you can reach more people, make more impact, and make yourself more money!
So it’s wins all around.
